In this session, attendees will understand how: - TikTok is a must use platform in today's world - Influencers create opportunities for tight-knit communities that allow for authentic, organic messaging - Moment based media is here to stay with user generated content being more important than ever The session will be lead by Elizabeth Shevins & Kristlyn Cassidy from Slightly, an organization that uses data science, predictive algorithms and expert human know-how to maximize outcomes.

Price: $15