- Ash Daniel
- Alison Barber, owner of Taboo, is opening a second store on Midlothian Turnpike.
Alison Barber's plan to open an adult store offering two floors of sex toys, lingerie and porn initially gave Richmond city planners pause.
"The city is incredibly freaked out about adult businesses, which is surprising to me in 2013 with everything else we have to be worried about — that a couple dildos and DVDs are getting people so worked up," Barber says.
The owner of Taboo, who's run such a store in Henrico County for a decade, has been looking for a second location for more than seven years. But strict zoning regulations limited her search to properties with existing adult businesses, she says.
She thought she had things figured out last year when she struck a deal to buy an adult bookstore on Midlothian Turnpike in Richmond for $310,000. She was wrong, but eventually won an appeal that allowed her to expand the existing business into the former bookstore's second floor, meaning the new shop will be twice as big as her current location on Broad Street in the West End.
The new store is set to open next month. Barber says the location will be classy, and will, naturally, feature Taboo's signature Naked Mondays." That's the day when you'll find sales associates modeling lingerie while they work.
"I feel like I'm doing the city a service by buying what was a pretty shady adult video store and turning it into something that's bright, appealing and hopefully will bring more traffic and business to the area," Barber says.