Special/Signature Issues » Belle

Style & Substance: A New Chapter for Heidi Story



Heidi Story will close her doors later this summer, but she's not going far. Compelled to vacate her spot because of a significant rent increase, she says she's moving her eponymous clothing boutique just up the street to 3319 W. Cary St.

At 1,900 square feet, the new store, formerly occupied by Garden Ornaments, is 900 feet smaller than the original, but boasts two floors. The top floor will feature four classrooms, allowing Story to expand her sewing curriculum to include classes on home accessories, baby clothes, handbag design and fashion illustration. The bottom floor will showcase Story's trademark selection of feminine clothes, including designs by Ella Moss, Lewis Cho and Mblem.

"It's not going to be as big, but it's going to be beautiful," says Story, whose original boutique was located in Brooklyn, New York. "Hey, my shop in Brooklyn was 350 square feet, and I managed that just fine. This is nothin' compared to that."


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