Happenings

SIG (Virtual): 3 Clever Digital Marketing Strategies to Attract Customers From Larger Competitors

When: Tue., Feb. 22, 1-2 p.m. 2022

Your potential customers likely already buy similar products or services from somebody else. Andrew Miller of Workshop Digital will show you how to identify soft spots in your competitors’ digital footprints and position your brand in front of their customers with effective “conquesting” strategies. To inform these strategies, Andrew and his team analyzed the digital footprints of nearly 500 best-in-category companies to report on real results from real companies, not “best practices” or unvalidated tactics. 1. How to identify vulnerabilities in a competitor’s digital footprint 2. Ethical, effective offensive and defensive strategies 3. Examples of competitive content that converts

Price: $10