Richmond Chapter of the American Marketing Association Luncheon

When: Thu., April 16, 11:30 a.m.-1 p.m. 2015

Eric Paquette, Senior Vice President and the CEO of Copernicus Marketing Consulting and Research, will present a lecture about how Panera Bread leveraged big data from their MyPanera program and combined it with primary and secondary market research to develop a harmonized single view of the customer.

Price: $20-$40.