Most Exposed Food Guy

Mark Lilly

Critics' Pick

  • Scott Misturini

The former combat engineer behind the Farm to Family local-food bus and market gets more national publicity than anyone in Richmond food circles. His secret? Suzi Lilly, his wife, a former film publicist who knows how to network. So far, the bus has made it to the “Rachael Ray Show,” People magazine, the Huffington Post, Garden & Gun magazine,, the BBC and a slew of other media outlets. Facebook friends number nearly 6,000, not bad for a two-year-old business that brings sustainable food to the community and grows some of its own.

Typical for Richmond, it’s still a bus that flies under most people’s radar. “When we were first on the BBC,” Suzi Lilly says, “people joined our Facebook page from all over the world — Indonesia, Europe, just all over — and then we do a Groupon here and people haven’t even heard of us.” They’re keeping the media pitches flying to The New York Times, Oprah and Barbara Walters, among others. So it’s only a matter of time before Richmond picks up the signal.

More Categories

More Categories


Arts, Culture and Entertainment

Food and Drink

Goods and Services

Living and Recreation


People, Politics and Media

Add a comment