More than anything, authors need readers. Preferably the right readers who crave that genre, and then want to stay engaged beyond the first book. With real-world examples, and through direct audience participation, Karen A. Chase will cover: why authors need a specific brands and tools, which tools are necessary and identifying readers and target audience. Also covered are smart ways to promote books and how to manage marketing and still write. Chase is the author of two books and owns a branding and marketing firm specializing in author platform development.

Price: Free.