Arts & Events » Music

Jackson Ward's Lead Singer is Moving Up the Country Charts, Drink-By-Drink



“Hey, you’re black!” is the second most common thing country singer Tony Jackson hears from fans.

The first involves comparisons to artists Darius Rucker or Charlie Pride.

But “they say it in the nicest way,” he says.

Jackson, the lead singer for the band Jackson Ward and a regular cast member of the Old Dominion Barn Dance, discovered country music accidentally at age 11. His father was stationed at the U.S. naval base in Rota, Spain, where he and some friends took a bus into town, happening on a United Service Organization concert being set up in a field.

“A guy comes over and talks to us, not treating us like kids, just talking to us,” he recalls. When the boys returned that evening, that man was onstage. “It was Randy Travis, but we hadn’t known who he was. That’s when I started paying attention to his music.”

Before that, Jackson mostly had been listening to his dad’s music — Motown, Earth, Wind and Fire, Ashford and Simpson — or singing along with his mom in the church choir.

A few years ago, when local rock band Half Brother Sid needed a new singer, Jackson stepped up. Then in 2014, he combined his last name with friend Jeff Richardson’s middle name to form Jackson Ward, playing singer and songwriter material together. But what he really wanted to play was country music.

“I could sing about real life stuff,” he says. “I’m not a wooden nickel.”

When legendary singer George Jones died, Jackson rounded up some friends and went into Sound of Music Studios — which recently moved to Scott’s Addition — to record Jones’ classic ballad, “The Grand Tour,” a clear-voiced tribute that has been covered by many, including a beautiful rendition by Aaron Neville. Jackson’s take landed on YouTube, netting 60,000 views at last count as well as glowing comments and a new fan: singer Donna Meade, widow of sausage king and country star Jimmy Dean.

Meade tracked Jackson down, inviting him to be a guest performer at the Old Dominion Barn Dance and sing the song.

“It was eight months before the actual show date,” he says, laughing. “When it finally happened, I walked out and people were like, what’s this? Then the [cell] phones started to come up. I did ‘Grand Tour’ and got a standing ovation.”

It took exactly two days for Meade to invite him to be a regular cast member for the five-show season, followed by advice to head to Nashville and connect with music veteran Jim Della Croce. “That made things happen,” Jackson says. “Two weeks later, I was in Nashville recording a song Jeff and I had written called ‘Drink by Drink.’”

In March, a video was shot for that upbeat and assured tune about beating trouble down with “a fifth of Crown.” The song’s been climbing the Music Row Country breakout chart and the singer has been featured in Country Weekly as a breakout artist to watch in 2016.

Jackson recently got to meet another legend, Willie Nelson, at Innsbrook.

“He told me we needed more brothers in country music,” Jackson says.

So what’s the third most common thing Jackson hears?

That someone who thought they didn’t like country music likes his. “I think everyone’s a country music fan,” he says. “They just don’t realize it yet.”

Jackson Ward performs Hands of Rescue at Colonial Harley Davidson in Colonial Heights on May 21.