Big Mama Shakes has a sound poised for success. Dubbing its inclusive music as soul rock, the Richmond quintet channels the history of boogie-shaking rock with charm, hooks and enthusiasm. The bursts of organic joy on the group’s debut album, “As She Does” — from the pumping surges of “The Fighter” to the seductive, playful tease of “Moto Guzzi” — convey wide-eyed wonder that’s more than worthy of your attention regardless of taste. Like the user-friendly sounds of fellow Richmond crowd-pleasers, Black Girls, Sleepwalkers and the Trillions, Big Mama Shakes exudes a life-affirming appeal that’s at the heart and soul of all good music. Big Mama Shakes brings its innumerable delights to the Camel on Monday, July 27. Mylo Ranger from Delray Beach, Florida, and Richmond’s Vacant Stairs open. The show starts at 9 p.m. Admission is $5.