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Earley's Ad: Just Like the Rest; Ad Reflects Gilmore Legacy; Mothers Share Similar Fears

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Earley's Ad: Just Like the Rest

Help me understand this: Mark Earley's campaign people hired an advertising consultant from California to produce the same old tired concept we've seen a million times — he's a family man and he does his own shopping [street talk, June 26]. And boy, was that Ukrop's bag an amazingly innovative device!

It's not just Earley's spots that raise my ire. It's almost all of the state and local political spots we've seen as of late. They're either stupid or really irritating. One would think that if a campaign team looked far and wide someone would come up with a refreshing idea once in a while. Then again, maybe that's asking too much of a politician.
Donald Silverman

Ad Reflects Gilmore Legacy

Apparently, Earley is a chip off his boss' block. He, too, seems to follow the philosophy, "It's better to tell them they like it than ask permission." The Ukrop's bags "just happened" to be in his kitchen? The camera "just happened" to catch the Ukrop's logos bang in the center of the frame? The Earley camp knew full well the spot would be seen as an Ukrop endorsement and they took full advantage of it.

Anne B. Kincaid's smug comment suggesting the Ukrop's should be grateful for the free advertising (as if they need it ) smacks of the arrogance that has permeated the governor's mansion for the last two terms.
W.L.R. "Bunt" Young

Mothers Share Similar Fears

Thanks for "The Biology of Motherhood" [back page, July 3]. I am an expectant mother and have the same fears that Janet Giampietro expressed in her article. I'm glad to know I'm not the only one who has these sudden flashes of terror!

Please extend my thanks to her for putting my mind at ease — even if just temporarily.
Vickie "Dowdy" Mullins

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