3158 W. Cary St.
358-0884
pinkstore.com

Second Place: Rumors

Third Place: Need Supply Co.

Deborah Boschen, who made Pink a fashion landmark in Carytown nearly 30 years ago, is as clothing-savvy as they come. She's a world traveler but a local, picking the looks that will set Richmond's fashion future a step forward every season. Ask TV news personality Katie Couric, who shopped the store last fall, and fans that have bee-lined it there for fresh frocks all these years. At the Harrison Street boutique Rumors, there's always a clamor for the new and the affordable, and students rate it a must-shop destination. Need Supply Co. in Carytown has an equally loyal fan base here, and an even bigger one nationally through its online sales.