Best Bridal Wear

Readers' Pick

Urban Set Bride

602 N. 29th St.

Second Place: Bella Rosa

Third Place (Tie): Bridal Elegance and Tiffany’s Bridal

Brides-to-be know what the gown-shopping experience is like: a whirlwind of tulle and lace, a strict no-photo policy, sales staff who nudge you to make up your mind already. Urban Set Bride does things differently. The small bridal boutique entertains only one bridal group at a time. It encourages customers to take pictures. All of its dresses, in styles bohemian, vintage and modern, cost less than $2,000. And, co-owner Jennifer Haines says, “We never want them to buy the first day.” No wonder everyone loves Urban Set, which opened in Church Hill in 2014. “We’re tiny, we’re intimate and quite frankly, we’re adorable,” Haines says. Richmond brides also love the service and gown selection at Bella Rosa, Bridal Elegance and Tiffany’s Bridal.

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