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Another Factor in Circuit City's Downfall


The piece on the decline of market share of Richmond-based Circuit City was well-documented (“City in Ruin,” Cover Story, Nov. 26), however one important issue was neglected: The fact that in the early '90s Circuit City was sued concerning racial discrimination issues.

The case involved the NAACP and a firm  that included City Council member, now governor, Tim Kaine. Circuit City either settled or lost the case; either way this incident damaged its reputation within the socially minded shopper.

The way the public views a company can indeed make the company or as that clichAc goes, break the company. This topic has never been investigated in any publication other than the traditional black press.

Darrl Lynn

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