by Brandon Fox
UPDATE: Due to popular demand, Dixie Donuts will remain open through Sunday, Feb. 14.
1-19-2016 3:37 p.m. Dixie Donuts at 2901 W. Cary St. will close Jan. 31. It opened in 2012 and was the first doughnut shop that strayed from standard offerings to step into gourmet territory.
With chef J. Frank at the helm, you could grab a vanilla cake doughnut with rose water and pistachio glaze for an exotic treat or a maple and bacon to sub for breakfast. Virginia Museum of Fine Arts’ shows were noted with doughnut decoration inspired by artists and holidays celebrated with inventive nods to classic imagery.
In 2014, Betsy Thomas and co-owner Frank decided to close the doughnut shop’s second location and focus on the Carytown spot.
Thomas says that sales have been declining for the past year. “We’re not doing what we need to do,” she says. “I don’t want to be dramatic, but our time has come.” She cites increased competition -- and perhaps a doughnut trend that may be at its peak.
Thomas is also the owner of Cafe Ole at 2 N. 6th St.
“I’m so excited about just the thought of a normal life,” she says. “It’s been so much fun and I’m proud of what we’ve done, but I can’t wait for sleep.”
"We have loved every minute," she adds.
From now until close at the end of the month, you can check Dixie Donuts’ Facebook page for updates and specials.