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South of the James Market Receives Year-Round Approval

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Patrons stroll through the South of the James Market at Forest Hill Park. - SCOTT ELMQUIST
  • SCOTT ELMQUIST
  • Patrons stroll through the South of the James Market at Forest Hill Park.

The South of the James Market will be able to stay in Forest Hill Park through the winter, following approval from the city and a nod from the neighborhood association.

Market organizers GrowRVA campaigned to allow the market to stay beyond its original Dec. 7 end date because it was having difficult finding a new location.Marketing director Stephanie Ganz says the market will remain there in a reduced capacity until spring.

“We're just going to try it out and see how it works for everybody,” Ganz says.

The Forest Hill Neighborhood Association’s president, Shannon Taylor, said some neighbors had raised concerns about parking and noise. GrowRVA agreed to limit the number of vendors to 40 and the hours from 9 a.m. to noon.

“Generally folks are pleased with the market presence at the park and nobody has voiced a desire to stop the market,” Taylor said in an email.

GrowRVA will also attend association meetings to “make sure we’re being good neighbors,” Ganz says.

The market will resume its full-scale, 100-vendor presence at the park in May.

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