The arrangement would provide editorial content for 64 while promoting the artists as up-and-comers. "By virtue of being published, you immediately have a stature that you didn't have before," says Frazier Millner, 64's marketing and development director.
But some decisions are up in the air: How much of a stipend would an artist receive, and how would the amount be determined? Who would run the fund in the coming years? What is the deadline to apply?
"Those are the questions that we just haven't answered," says 64 Publisher Lorna Wyckoff.
As for the size of the stipends, Wyckoff says she is unsure how much they would be or whether they would be the same for every artist. For example, what if one project were more extensive than another? And for written work, should the stipend be equal to what the magazine would normally pay for articles?
64's executive committee will run the fund at first, Wyckoff says, although she has explored the idea of letting the Community Foundation oversee its maintenance in the future. Regional advisory members to 64 will help spot talent, and once artists are selected, they will receive creative feedback from the magazine. The first round of deadlines to apply for the fund will probably be in the late summer.
Wyckoff says she is committed to putting a minimum of $10,000 in startup money into the fund this year. But it's difficult to say how much it will cost to run the fund because the fund itself is not a charity. "I'm not setting up a separate entity at this point," Wyckoff says. Rather, she says, it is an extension of 64, which is a nonprofit.
One thing nailed down: The Hornsby concert had already broken even last week.