Deborah Valentine, owner of V, a new arrival in Richmond's home décor market, plans to open her doors the second week in September.
After 15 years of interior decorating, having her own shop was Valentine's next logical step. She says she's cultivating an eclectic "fresh modern" aesthetic.
"If I wouldn't take it home and have it in my house, it won't be here," Valentine says of her store's offerings. "That's the filter I use."
The stock of the cozy showroom at 5615 Patterson Ave. behind Greenhouse II holds cleanly designed pieces with an emphasis on texture. There are handmade pillows, aged-patina benches and tables, new dishes with antique designs and loads of lamps, a special focus for the store.
Good lamps are hard to come by, Valentine says, and true antiques aren't easy to find. She'd like V to be a resource for people to find lighting that can pull a room together and bridge modern and traditional sensibilities. She's trolled through trade shows and picked over second-hand stores, and even carries lamps from a company that her mother's hairdresser started years ago.
"Every trend will pass," Valentine warns, "so when it does you want to make sure you still have a good piece." HS