On page 30 of your Jan. 4 edition (an advertisement seeking a Style Weekly account executive), the headline says, "This Job Does Not Require You to Sell Ice to an Eskimo."
I have to tell you that while I have no experience selling ice to an Eskimo, I think if you were to show that Eskimo the qualities of delicious, fresh ice, untouched by humans and empowered with love and gratitude versus the old uncovered "ice" he's used to eating … it may be easier than you might expect it would be to sell him!
I always enjoy reading your paper. Keep up the great work and happy new year.
Mark Resnick, President
City Ice Co.