Whole Foods Enters City Limits

Grocery store fires up RVA market competition


As first reported by Richmond magazine, Whole Foods announces it is opening a second location in Richmond proper, on land owned by C.F. Sauer Company, the spice maker at 2000 W. Broad St.

With this news, the RVA grocery wars continue to escalate. Wegmans announced its entry into the field two weeks ago, with locations planned for Short Pump and Midlothian. Kroger recently opened another of its superstores on Staples Mill Road, offering NY-based Murray's Cheese and a plethora of local foods. Southern Season says its Richmond location at Libbie Mill is set to open this summer, offering an upscale shopping experience that’s award-winning and buzz-generating.

Whole Foods isn’t giving an opening date, but its arrival has been rumored for months. Stay tuned for details.

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